Driving the Prosecco Road: Italy’s Sparkling Secret
Some road trips are about the destination. Some are about the journey. And then there’s the Prosecco Road (or Strada del Prosecco). 47km of winding roads over vineyard-laced hills, passing medieval villages, and showcasing Italy’s finest bubbles.
We explored the Prosecco Hills in September during our 2-week trip to the Dolomites. At this time of the year, the harvest was in full swing, baskets brimming with freshly picked grapes and postcard perfect views at every turn. Here’s what we got up to during our visit, plus everything you need to know about driving the Prosecco Road and your perfect Prosecco Road itinerary – enjoy!
What Is the Prosecco Road?
Officially called the Strada del Prosecco, this is Italy’s oldest and first designated wine route, established back in 1966! Rightly so, it is now a UNESCO World Heritage Site, winding through the heart of the Prosecco Hills, from Conegliano to Valdobbiadene. The route takes you straight through the Prosecco Superiore DOCG area — where the best of the best grapes are grown.
The Prosecco Road is a feast for the eyes as much as the tastebuds! A maze of scenic lanes and spaghetti-draped roads over steep hills, linking medieval villages and wineries across the region. One minute you’re driving down a skinny lane with hedgerows above you, the next you’re driving high on the hills, with far reaching views of the vineyards as far as the eye can see. It’s a truly stunning part of the world.
But what also makes the Prosecco Hills so special is that the area is known for its family-run wineries and traditional winemaking methods. The hills are so steep in fact that much of the grape-picking is still done by hand! No small feat when you see the size of these vineyards.
Our Suggested Prosecco Road Itinerary (and some highlights along the way)
Conegliano
We started our trip along the Strada del Prosecco with a stop in Conegliano. This is an ideal starting point with a medieval old town and a 10th-century castle overlooking it all. We however stopped off here for a cheese tour at tasting at Perenzin Latteria, which we highly recommend! But more on this later…
San Pietro di Feletto
Your first waypoint driving the Prosecco Road is the pretty little village of San Pietro di Feletto, located up in the hills above Conegliano. Up here the vineyards start to rise dramatically, and views start to tease what’s to come. Stop off here quickly for stunning views before continuing to your next waypoint…
Refrontolo & Molinetto della Croda
Head towards the small village of Refrontolo, but from there take a small detour to a beautiful 17th-century watermill, Molinetto della Croda. It’s a peaceful little stop and a great opportunity to snap some photos to capture the start of your road trip through this beautiful part of Italy.
Rolle
Following your detour, you can turn back around and continue driving the Strada del Prosecco as one loop. We chose to continue north to Rolle – said to be one of Italy’s most beautiful villages. Dominated by spectacular views of hills and vineyards there are some great opportunities to pullover here and take in the views of the rolling vineyard hills around you. From here, we also started to notice more road signs to follow the Strada del Prosecco, making the route super easy to follow from here.
Follina
This is a small village home to the serene 12th-century Abbey of Santa Maria. Stopping here is a great opportunity to have a short break, visit the piazza and refresh yourselves before continuing on the rest of the Prosecco Road.
Col San Martino (via Soligo)
Next head south towards Col San Martino, via Soligo. This route will pick up the original part of the Strada del Prosecco you were on before your Refrontolo detour. Soligo is just a waypoint to get you back on the main route, but along the way you’ll pass many restaurants and wineries, so loads of opportunities to pull over for a quick bite to eat or glass of wine.
Col San Martino is a classic hilltop village, and the introduction to the heart of the Prosecco Hills region.
Santo Stefano
*Chef’s kiss* Welcome to the crown jewels of the Prosecco Hills, home to Cartizze Hill – the most prized vineyard land in all of Italy. Definitely make the time to park up, explore and visit a couple of wineries while you’re here.
Valdobbiadene
This is your final stop – a bustling, vibrant town, with a historic town centre. Park up, grab some dinner here and reflect on your day of driving the Prosecco Road.
🗺️Driving the Prosecco Road Itinerary Map
Things to do in the Prosecco Hills
If you’ve got more time (or just need an excuse to linger), here are some highlights to build into your Prosecco-filled adventure:
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Wineries galore – The hills are dotted with family-run wineries, each offering their own take on the region’s famous sparkling wine. Pop into a few, taste different styles of Prosecco, and learn how it’s made. Don’t expect mass-production vibes — this is small-scale, passionate winemaking.
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Conegliano & Valdobbiadene – The “bookends” of the Prosecco Road. Conegliano is all medieval charm with its castle and frescoes, while Valdobbiadene buzzes with wine culture and has a gorgeous cathedral at its heart. Both make great bases for exploring.
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Scenic views for days – Half the joy of being here is pulling over (where safe!) just to gape at the rolling hills, terraced vineyards, and little villages perched high on the ridgelines. Honestly, bring extra camera batteries.
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Wine tasting (obviously) – You can’t drive the Prosecco Road without stopping for a tasting or two. From elegant wineries to rustic farmhouses, you’ll find plenty of options to sip, swirl, and stock up.
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Castles & churches – History buffs will love the ancient abbeys, Romanesque churches, and the occasional fairytale castle scattered across the hills.
But Also Don’t Miss…
Perenzin Latteria
Not far off the Strada del Prosecco, tucked in the hills of San Pietro di Feletto, lies a hidden gem that’s been perfecting cheese for five generations—Perenzin Latteria. Visiting here felt like diving into a cheese lover’s dream, all wrapped in warm hospitality and tradition. I didn’t expect to visit the Prosecco Hills and have a cheese tasting actually be one of our highlights!
What to Expect
At Perenzin, you’ll step into their museum and aging cellars, guided through the family’s story of artisanal cheese-making—passed down since 1898 and still handcrafted with love. We booked a guided tasting, which was super interesting! It included a visit to the museum and aging rooms, then the chance to sample four of their cheeses — all paired with a lovely local wine. Our particular favourite was a thyme infused hard goats cheese!
Osteria Senz’Oste
Hidden among the vineyards just outside Santo Stefano, Osteria Senz’Oste is one of the quirkiest and most memorable places you can visit on the Prosecco Road. It’s not a restaurant, and it’s not quite a winery — think of it more like a rustic farmhouse.
“Osteria Senz’Oste” means the inn without a host. Inside the little cottage you’ll find shelves stocked with local bread, cheeses, and cured meats. There’s no staff, no menus — just a simple price list and a cash box. You pick what you like, pay what you owe into the box, and make yourself at home.
What to expect
Park up literally between the vines and follow the wooden signs up to the farmhouse. From there you can walk a short path through the vines to find a cute bench spot looking out over the hills and the rolling prosecco vines.
The big draw here is also the Prosecco vending machine (yes you heard us right!). A genius little contraption tucked between the vines, stocked with chilled bottles of bubbly (priced between €8–20). Once you’ve grabbed your bottle, find a picnic table or just sit among the rows of vines. The view sweeps across the rolling hills of Cartizze, the most prestigious vineyard land in Prosecco country.
It’s a simple, rustic experience — nothing fancy, just good food, honest wine, and one of the best picnic views in Italy. Bring a corkscrew (though some bottles are screw-top), some cash, and a little time to soak it all in.
Top Tips for Driving the Prosecco Road
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Best time to visit: April to October. We went in September and got to see the harvest which was really interesting.
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Choose a designated driver: With so many tastings along the way, plan ahead so at least one of you can navigate those twisty roads safely.
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Don’t rush it: The road is only 47km, but you’ll want a full day at least to soak up the views, stop in villages, and linger over tastings.
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Bring cash: Especially handy for Osteria Senz’Oste and small wineries where cards aren’t always accepted.
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Picnic with a view: Follow the wooden signs to Osteria Senz’Oste for bread, cheese, and Prosecco with a backdrop that beats any restaurant.
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Book winery visits in advance: Especially in summer and during harvest, tastings can get busy. A quick email or call ahead saves disappointment.
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Pack comfy shoes: You’ll want to wander into villages, up to churches, and through vineyards.
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Carry a corkscrew (just in case): Not all bottles are screw-top, and nothing ruins a vineyard picnic faster than an unopened bottle.
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Take it slow (literally): The roads can be narrow, with sharp bends and occasional tractors. Relax, go with the flow, and enjoy the scenery.
Is Driving the Prosecco Road Worthwhile?
In short, yes.
Driving the Prosecco Road is more than just a scenic detour — it’s a full-on Italian experience. Think winding country lanes, vineyard-covered hills, tiny villages frozen in time, and glasses of bubbly that taste even better sipped where the grapes are grown. From castle views in Conegliano to the vineyard picnic at Osteria Senz’Oste, and from family-run wineries to a cheese tasting at Perenzin Latteria, every stop has its own flavour (literally).
Take it slow, give yourself time to wander, and don’t forget a corkscrew. Whether you come for the wine, the views, or simply the joy of the journey, the Prosecco Hills won’t disappoint!
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